Farewell SEO, hello CPI

tentative plan to promote. I drew on a piece of paper in a cafe future customer.

1) Identify those who are customers of the company.
2) Create a content interesting this audience.
3) Establish an offer for the audience and correctly place it on the site.
4) Work with the city online media. Press releases, banner impressions.
5) Using the search engine for low- kernel.
6) Work with contextual systems: Direct, Advods.
7) Advisory work on the site.
8) Advisory work on the forum.
9) Direct phone number and available on the website. Additional means of Internet communication: ICQ, Skype.
10) Work with social networks: a group of VKontakte, facebook page, LiveJournal, Twitter.
11) Work with the social news.

How many of you use this?. How many of your clients in advance makes at least half? .

Who is more popular term ' integrated promotion of the Internet ', and he is much more accurately reflects the full operation of the project. Translated into English it would be. complex promotion on the Internet. or. CPI. And those who do, it turns out tspishniki. but stop.

In its pure form tspishnikov in Russia and in fact there is no. There are people who work with their projects or projects of their employers' hiring. They are called specialists in search engine promotion and internet marketing. Or, as someone in the head will climb. It is these people make up today's gold reserves. CPI. , Where the usual SEO can be a stretch, only two points ( 2 and 5) fit with a stretch third - working with the context.

Why did no one does. CPI. an industrial scale? . There is no frame, no diagrams, algorithms, no great desire to integrate with the owners of outsourcer. But experience shows that have the staff or the person or search for a decent outsourcer.

The future I see something like this:. a semi- complex covers work with the company so that.
- Requests for which the optimized site, is directly dependent on the current task of the enterprise, plus take into account the current search trends and seasonal factors.
- Context blocks and displayed only where no punches seo optimization, but at the same time fulfills thousands of low-frequency queries.
- Announcements in the context depends on the availability of products in stock. Content on this site also depends on the current status of the company. If any item is removed, it is not only the site, but also removed the phrase in context, and seo.
- Through social networks such VKontakte, facebook and classmates can be found with the trade side by side, without going to the corporate website. With those who express their opinion, there is communication. Each employee has a responsibility to your account within the group, even if he does not use a network. On this account aggregated personal message to him from the network users.
- Information from the guest book, social networking and twitter flock to a complex operator which distributes questions to the responsible professionals, for example, through a corporate network or e-mail.
- When receiving feedback from the experts operator shall publish the information at those points where he asked a question.

And so on. For a small company can do this work manually. Need for a large range of. Since the effect of SEO gradually decreases and eroded, then we should expect the growing influence of automatic and semi-automatic systems of promotion, which likely will open the API, to add to CPI for them to pick up. It is even possible that the larger complexes will cling to the exchanges directly. Although the value of the exchanges will begin to fall. More or less competitive searches will be easier to learn okoloNCh set in the context of, and for the very very rare low enough internal optimization. But, of course, will depend on the current policies of search engines. They are quite capable of killing the desire to sell links without stopping to consider the weight of a reference. Carefully look to the west, where it has become a reality.

What does it bring to seomiru as we know it?. The most significant - is shooting afrooptimizatorov. Any work that can be put in one or two of the algorithm obeys the shovel ' Take more, throw farther! ', And therefore available to any level of professional training. Therefore, in the early seo had so many random people: those who bought more options, he also won. As time began to play the role of processing parameters. But afrooptimizatorov saved seopult. Shit I will, but I know people who are promoting customer seopultom. Really: Includes remote control, taking a 20-30 per cent of the budget and are happy.

Plan and create a complex afrooptimizator not be able to. Of course, he will be able to work on a simplified algorithm. I always like to modernize the four sections of the urban labor forum posts of peppers. They are also slips into jeans and Twitter zasrat entire tape in facebook. But the real serious work of the boys with difficulty writing in Russian virtually unavailable. Although we can not exclude them as performers at the lower levels.

Also, I see that soon post a specialist in online promotion will not amusing inscription in the labor force, and the very real and possibly even certified specialty. Nobody interferes with market leaders to create an association and issue a single certificate. The appearance of such specialists in the state almost completely knock out small optimizers from the market, leaving only the most talented or the most livable and compromise, as happened with the market of marketing.

The main problem here is not even in the spectrum of tasks, and that to solve these problems need to be the most fast enough connection with the intellectual and financial center of. And sometimes introduced into the supply chain. A large company - integrator can be linked contract, a specialist in the state - a subscription to disclose a small optimizer does not privyazhesh. It was he who now often conceals the name of that here to talk about something more.

In this regard, has run its course and issue of guarantees, such as. Already, the trend is gaining strength of the seo traffic of companies. And expect to be at all of the purchase or specific user actions.

In the end, all these movements should lead to one thing - to improve the financial performance of image or a particular company. And if they do not improve, then why should they be needed?.

SEO was seen in some time, as a set of magical acts. Then he became just the hammer that nailed. And eventually degenerated into one of many tools, which is logical. Although it is still optimizers are asked to help with promotion of the forums or sites for the publication of press releases. But this is like asking a computer programmer to go through.

The most interesting is that it almost does not depend on us and goes on. Today the complex is not only a lazy person says. Almost all the seo firms cover the lack of results in the context of seo. Some are trying to work in a niche SMO, at least through the system like Blogun. She went to work on the traffic of. There is a disclaimer and are increasingly being revised in the direction of TK with low. And many other signs of.

How to prepare for it?. That is to do, but something I already do.

A ) Publicity. Your company should be represented in the network in all possible ways. If there is a possibility, instills the culture to its customers - the earlier the start, the more accustomed. Suppose to start learning to work on their own forums and consultation routes. Work out the rule for 30 minutes, when the morning is not only necessary to check mail, but also topics on the forums, twitter, advice lines.

2 ) Spray a reference. The wider the better. Time will only sap was. Work with blogs, exchanges eternal links, links to forums and press releases. Do not hesitate to exchange, work with the publication of full papers. Build your network of satellites - 20-30 pieces per site is quite a normal situation.

3) Work with the site. You do not give, and you try to. New content, work with the ways users on the sites, shuffling of modules and blocks, focus groups of users for posting information. Each time your link is not clicked on the site - it is an occasion to wonder why?.

4) Analysis. Or do yourself, or put Google. But you should see and understand, you grow on your actions, whether or not. It is advisable to learn how to clearly define the external factors and internal. To reject the result of seasonality for placing a banner at a local site.

5) Extend the trust. The smile on your face client - it's good, but work with the client, so he told you about the results of your work. Perhaps you do not go making efforts. But this will not be able to understand until the client will notify the. So do not waste your time on the job, better spend it to work with the client. Frankly, today the word ' call ' to me is a little.

Read, think, have an opinion?.

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